Zerago Cleaning Services

Outcome

Transformed a static brochure presence into a live service platform with structured quote capture, six service journeys, 20+ location pages and an integrated AI assistant.

Overview

Zerago Cleaning Services serves letting agents, property professionals and homeowners across Essex, Suffolk and London. The platform was designed to support both business and consumer journeys while giving the company a stronger operational and marketing foundation than a conventional brochure website.

Problem

The business needed more than a marketing site. It required clear B2B and B2C journeys, detailed service information, structured enquiry capture and a way to answer common visitor questions quickly while the project moved through frequent stakeholder feedback.

My contribution

• Led product discovery and information architecture, defining how B2B and B2C visitors move through six service lines.
• Served as the primary developer, collaborating with another developer on selected implementation tasks while retaining technical ownership of the platform.
• Built the service and location structure, quote-request workflow and supporting dynamic content.
• Integrated the AI assistant and managed iterative client reviews through production delivery.

Technical approach

Structured the platform around reusable service and location data rather than isolated pages. The build separates customer journeys by service type, captures relevant quotation details before handoff, supports content-led local SEO, and uses an AI assistant to handle common service, pricing and availability questions.

Engineering highlights

• Dual B2B/B2C user journeys across six cleaning services.
• Structured quote capture plus 20+ location-focused service pages.
• AI-assisted visitor support integrated into the production experience.

Key features

• Service-specific landing pages for end-of-tenancy, after-builder, deep clean, domestic, Airbnb turnover and commercial cleaning.
• Structured online quote requests with service-specific information capture.
• Before/after gallery for proof-of-work documentation.
• CMS-driven blog for ongoing content and search visibility.
• AI assistant for common questions around services, pricing and availability.
• Location pages covering 20+ towns across Essex, Suffolk and London.

Result

The platform is live and now gives Zerago a single digital system for explaining services, collecting better enquiries and supporting both B2B and B2C customers. The client also highlighted communication and delivery under pressure during the project.

Development timeline

• Discovery
  Mapped service lines, B2B/B2C journeys and content requirements.
• Build
  Delivered dynamic service pages, quote capture and supporting content structure.
• Automate
  Integrated the AI assistant for common visitor enquiries.
• Scale
  Expanded the platform with location-focused pages for local search visibility.

Testimonials